I received an offer for Bloomberg digital, which is not the all-in version, but rather would allow me to read the whole of a Bloomberg article rather than the first few lines. The quoted price was $1.98 per month reverting to $34.76 after 3 months. For someone who reads between 1 and 5 Bloomberg articles per month, I found the higher fee to be expensive. There was also an offer of $288.06 per annum for the first year, rising to $412.22 after 1 years. I found both of these prices to be too much.

While I was looking, an offer popped up offering me the annual subscription at a price of $198 for the first year and over $400 for subsequent years. I thought that $198 would be OK for a one-year trial, and that I could always cancel later - before the year is up, as I doubt it would be worth $400 to me.

So, I decided to check the cancellation policy. It said that you have to contact customer care via the chat function. I found this to be very sketchy, so I decided to play safe by using a disposable credit card, and paid the $198.

Another thing I noticed when looking at the Bloomberg pricing is that there is some kind of "monthly limit" on the number of articles you can read. I could not find information on what that limit is.

A few minutes after subscribing, I received a notification that bloomberg had reverted the transaction. Obviously they do not like credit cards which can't be automatically debited after one year.

There was no way I was going to give them my ordinary credit card due to their sketchy looking cancellation policy.

Subsequently I discovered that the FT digital subscription offers much more content than Bloomberg. To put that in persepective, I am interested in maybe 15 to 30 FT articles per month compared to between 5 and 10 per month from Bloomberg.

In addition the FT has stock search and investment filters, global stock prices, investment trust prices, fund prices, historical archives of all pages, as well as a huge amount of editorial content every day. The price was CHF 250 per annum.

I signed up for the FT. I won't be needing Bloomberg any more.

I totally get that the content on Bloomberg is extensive and valuable. However I feel that Bloomberg has set its pricing at a level where it assumes that I will want to consume ALL of that content in the same way as if I had bought a book or a newspaper. I don't want or need ALL the content.

Companies which produce daily or weekly newspapers need to understand that the world has changed. We don't consume everything from ONE source (like a newspaper or magazine), as we did before the internet. Now consumers have much more of a scatter-gun approach, where they will look at far more publications, but far less articles per publication. Publishers need to revise their pricing to adapt to the new way.

Companies should consider either charging per article read (a few pennies), or having a lower annual fee which would attract more subscribers.